Privacy Policy

1. Overview

This Privacy Policy explains how Heritage Road Spirits collects, uses, stores, and protects information when you use our website, mobile app, digital passport, rewards features, store locator, event listings, forms, and related digital services.

2. Information We Collect

We may collect the following types of information:

• Name and email address
• Account login information
• Optional profile information
• Website form submissions
• Retailer, customer, or event inquiry information
• App activity, XP, badges, rewards, and passport/check-in activity
• Approximate or precise location, if you allow location access
• Device, browser, and usage analytics
• Communications you send to us

3. How We Use Information

We may use collected information to:

• Operate and improve our website and mobile app
• Provide digital passport, XP, rewards, and loyalty features
• Display nearby stores, restaurants, tastings, and events
• Respond to customer, retailer, or partner inquiries
• Send updates, announcements, or promotional communications
• Improve website performance and app functionality
• Prevent fraud, abuse, or unauthorized access
• Comply with legal, regulatory, or business obligations

4. Website Cookies and Analytics

Our website may use cookies, analytics tools, tracking pixels, and similar technologies to improve user experience, understand website traffic, measure marketing performance, and improve our services.

You may be able to disable cookies through your browser settings, although some website features may not function properly.

5. Location Information

If you allow location access in the mobile app, we may use your location to show nearby Heritage Road Spirits retailers, tastings, events, check-in opportunities, or location-based app features.

You can disable location access at any time through your device settings.

6. Push Notifications

If you opt in to push notifications, we may send updates about tastings, events, rewards, app activity, new locations, or Heritage Road Spirits announcements.

You can turn off push notifications through your device settings.

7. Email Communications

If you provide your email address, we may use it to respond to your inquiry, send requested information, provide updates, or share promotional communications.

You may unsubscribe from marketing emails where an unsubscribe option is provided.

8. Sharing of Information

We do not sell personal information. We may share limited information with trusted service providers that help us operate our website, app, hosting, analytics, communications, forms, rewards features, and related services.

These service providers are expected to protect your information and use it only for the services they provide to us.

9. Third-Party Services and Links

Our website or app may link to third-party websites, retailers, maps, event pages, social media platforms, online ordering partners, or other services. We are not responsible for the privacy practices, content, or policies of those third parties.

10. Data Retention

We retain information for as long as needed to provide our services, maintain business records, comply with legal obligations, resolve disputes, prevent misuse, and enforce our agreements.

11. Account Deletion and Data Requests

Users may request deletion of their account and associated personal data through the mobile app or by contacting us at info@HeritageRoadSpirits.com.

Some information may be retained when required for legal, security, fraud prevention, regulatory, or business recordkeeping purposes.

12. Children’s Privacy

Our website and mobile app are not intended for children or anyone under the age of 21. We do not knowingly collect personal information from individuals under 21.

13. Security

We use reasonable safeguards to protect personal information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.